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LONDON - Tesco is moving its customer publishing business out of Forward into Cedar following a strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title.
LONDON – People in Europe now spend more time on the internet than reading magazines, according to research from the European Interactive Advertising Association.
In the last 10 years the value of the customer publishing market has almost quadrupled. It is no coincidence that this growth followed the launch of the customer magazine group Associated Publishing Agencies, writes its director Hilary Weaver .
Customer titles for brands from Homebase to Land Rover took top honours at the 2003 APA awards. Jennifer Hiscock reports.
Bidding hots up for Centaur magazines
A wealth of recent statistics has shown that customer magazines have become an important part of integrated marketing campaigns for a number of brands, across almost every sector writes Hilary Weaver, director of the Association of Publishing Agencies .
PERFECT HOME: Brooklands Magazines, new owner of Perfect Home, is to relaunch the interiors title with a larger format and more pages. Editorial will be broadened to reflect a wider potential readership than the urban market that has previously been targeted, according to Brooklands. Perfect Home was...
BBC Magazines is launching a quarterly Songs of Praise magazine on November 19. The first issue will be a celebration of Christmas and will be cover-mounted with a free CD of Christmas carols. The magazine will feature celebrities such as Pete Waterman and Jonathan Edwards, and will visit the towns...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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