to remove filtersDouwe Egberts launches first direct marketing drive
11 Dec 2003 | by Staff,
advertisements in supermarket in-store magazines, and the mail-out is specifically targeted at households within ...
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NEWS BRIEF: Bollinger to sponsor calendar
18 Dec 2003
Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve
PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London
05 Dec 2003
Exposure: National monthly magazines MR KIPLING Project: "Mr Kipling's merry mince pies" Client: Kate ...
McCain supports Home Roasts with ad campaign
04 Dec 2003
be supported by a press ad in Asda, Tesco and Iceland magazines, as well as in-store theatre and giveaways
CAMPAIGN MEDIA AWARDS 2003: Best Grocery, Soft Drinks and Household Campaign
28 Nov 2003
and a supplement in Take a Break magazine. COMMENDATION Title: Get Creative With Persil Media ... cent of nursery and primary schools. A partnership with the BBC involved advertorials in BBC magazines ...
MEDIA: STRATEGY OF THE WEEK - Anchor targets families with ingredients message
28 Nov 2003 | by Camilla Palmer
product, will not feature in the main brand strategy. "Papers and magazine are solitary media," Gallagher ...
CHINA: EASTERN PROMISE
28 Nov 2003 | by Eddie Wong, the executive creative director of TBWA Shanghai
out in the cluttered mid-autumn season. When I was flipping through a magazine recently, I ...
BRANDING BRIEF: Tiger Beer to run exhibition
27 Nov 2003
Tiger Beer is running an exhibition in conjunction with Dazed Confused magazine featuring
Caviar discarded in favour of Stella in Lowe print work
20 Nov 2003 | by Jennifer Whitehead,
that the magazine attributed to the brand's consistent advertising strategy. Interbrew has just completed a ...
Pick-me-up drink Feelfine in direct response activity
20 Nov 2003 | by Staff,
The campaign, by Meerkat Marketing Communications, kicks off with ads in lifestyle magazines, positioning the drink as a pick-me-up. Ads running in consumer sports and listings media will focus on the brand's fitness positioning, while an integrated campaign will target clubbers. All the work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
