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Case Study: Homebase customer magazine

17 Dec 2003

Homebase launched its customer magazine Ideas as part of a revamp of its image aimed at changing...control group. The results from this showed over £30m in sales to be tracked through the magazine in three ... and more than £1m was clocked up in incremental sales in four days as a result of the mailed magazine ... measurement programme. Ninety per cent of recipients said they had read some of the magazine, with 50% reading ...

Saatchis campaign illustrates power of sex for Coco de Mer

12 Dec 2003 | by Mark Sweney

outdoor and in titles such as SnowBoard UK Magazine. "Earthquake" was art directed by Ian Gabaldoni ...

PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London

05 Dec 2003

Exposure: National monthly magazines MR KIPLING Project: "Mr Kipling's merry mince pies" Client: Kate ...

Tesco appoints Cedar to merge customer magazines

04 Dec 2003 | by Staff,

strategy review that sees the supermarket’s existing four magazines axed and replaced by a single title....The as-yet unnamed magazine will appear in spring 2004 and will be available in-store free of charge to Tesco’s 13 million Clubcard holders, while other customers will have to pay for it. The cover ... . The supermarket had previously attempted to segment its customer base with four magazines appealing to different ...

Tesco appoints Cedar to merge customer mags

04 Dec 2003

review that sees the supermarket's existing four magazines axed and replaced by a single title....The as-yet unnamed magazine will appear in spring 2004 and will be available in-store free of charge to Tesco's 13 million Clubcard holders, while other customers will have to pay for it. The cover ... . The supermarket had previously attempted to segment its customer base with four magazines appealing to different ...

CAMPAIGN MEDIA AWARDS 2003: The Hallmark Channel Award - Best Media and Entertainment Campaign

28 Nov 2003

, Sky's pub channel and magazines with high pass-on readership were chosen. The Daily Star, recognised ...

MEDIA BRIEF: Asda teams up with Chat

27 Nov 2003

Asda has teamed up with IPC Connect's Chat to produce a special issue of the magazine available

PC World boosts festive adspend by 14% over 2002

20 Nov 2003

will be inserted in Christmas editions of magazines including FHM, Marie Claire and Stuff. The activity will move ...

Footie Chick to go on sale in fashion outlets

20 Nov 2003 | by Emily Rogers

by promoting the brand through Fair Game magazine, the women's football bi-monthly. Ex-Reebok sales director ...

Homestyle appoints CheethamBellJWT to retail branding brief

14 Nov 2003

", the advertising will run across women's magazines, national newspaper supplements such as The Mail on Sunday's You magazine and regional press. In-store communications will support the activity. At the same time ... such as Hello!, OK! and The Daily Telegraph magazine. Media buying for both accounts is by Perception ...

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