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Steve Goodman reviews four of the biggest circulating customer magazines and asks whether...While customer magazines vary tremendously in terms of quality and content, many good publications are often tarred with the same brush as the poor ones. If, however, the customer magazine market had been tarred with the brush used to create Boots Health and Beauty magazine, it would be in a far better state ...
. Jim Curtis reveals the different methods of measuring the effectiveness of customer magazines....Customer magazines may be one of the fastest-growing communication channels over the past decade ... some clients that a magazine is a glossy, expensive and slightly fluffy luxury. However, just ... there with other disciplines." Weaver says the complexity of a customer magazine is the fact that it straddles ...
News magazine. The magazine is edited by Emma Bower.
BIZARRE: Ben Raworth has been promoted to editor of I Feel Good's Bizarre magazine. Formerly
Paragon Publishing has reshuffled the senior editorial team of its Practical Internet magazine....The magazine's group editor Paul Newman has been moved to a new role concentrating on new launches and work on developing sister title Practical Web Projects. He has been replaced by deputy editor Thomas ... the magazine will be reviewed over the year, with many options - including a redesign - being considered. He ...
Weekly news magazine TIME is boosting its coverage of European business with the appointment...Business editor Jim Ledbetter said Gumbel will be following 'meaty' corporate issues: 'He will be investigative, penetrating inside the heart of Europe.' Gumbel has written freelance pieces for the magazine ... Angeles, Paris, Moscow and Berlin, and has also written for LA Magazine, Fortune and Business.com. He ...
Maxim, Dennis Publishing's men's magazine, has appointed Naked Communications to work on a planning
The magazine editors behind Word, the first offering from Emap breakaway Development Hell..., former editor of Q, Mixmag and Select, will edit the front section of the magazine, which will have a ...
The National Magazine Company has infringed strict Audit Bureau of Circulations rules on bulk...This comes after Emap Consumer Media ran into similar problems last October and has led to calls for ABC to simplify its rules and move to reporting magazine circulation on a monthly basis. Almost 100,000 monthly sales have been removed from NatMags' ABC statements for the January to June period of 2002, a ...
. He joined the magazine as features editor in 1990 and has been deputy editor since 1997. He replaces
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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