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Media Analysis: Mobile mags aim for higher quality

Mobile phone companies have woken up to the value of customer magazines, but what is the scale...underdeveloped. Retailers Sainsbury's and Tesco build customer loyalty with contract magazines that readers ... and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The question ... to travel. Boughton says PROs can also feed into the magazine's news, reviews and special offers pages ...

Technology: Gadget Revolution

's the incentive to put them into a magazine or supplement, unless it's What MP3 Player? SMS-blocking software ... product, terrible name,' was the verdict of technology magazine Stuff. Although remarkable for being ... results. This was sold into rugby magazines and nationals, the latest in an ongoing concentration ...

CAMPAIGN: BlackBerry pitches as the must-have of 2004 - Technology PR

magazines, such as Arena, easyJet's and British Airways's inflight magazines, small business magazine Mind ... the following day. The pictures were also syndicated to Heat, Closer and Hello magazines. Measurement ... magazines. It also featured in The Real Beckhams over Christmas, and on BBC Radio 2. Eleven website mentions ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.