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Business-to-business publisher VNU is selling off its European media business.
Magazine websites have in the past been difficult to measure due to their small audiences, combined with inadequate panel size. Even the most popular online versions rarely reach more than 1% of the active UK internet population and this has made statistically robust comparisons difficult.
BBC Magazines has hired Adestra to handle email activity promoting a range of its websites including topgear.com, radiotimes.com and goodfood.com. The agency will work alongside BBC Magazines' digital department to boost awareness and sales.
In contrast to the declining teen market, sales figures for children's magazines are buoyant.
Future has completed the review of its magazine portfolio with the closure of five titles.
News Magazines has won the contract to publish the customer magazine for its sister company Sky, beating incumbent John Brown.
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
Future Publishing has sold car enthusiast monthly Total BMW and video and DVD trade magazine Home Entertainment Week, which were among 10 magazines the publisher put up for sale last month.
BBC Magazines Bristol, the publisher's specialist arm, has launched its first website for its gardening magazine Gardens Illustrated.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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