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Digital News brief: Tocmag offers free mobile marketing platforms

. The first, GameZone, allows marketers to create bespoke six-page mobile magazines, featuring clips

News brief: IKEA appoints August Media

. It will display content from IKEA Family Live magazine and coincides with the roll-out of the IKEA Family loyalty

Weight Watchers in New Year push

. Ads will run on TV and radio, and in women's magazines and the press. The mystery dieter ...

Agency of the Year: Customer Publishing Agency of the Year - Redwood

to Mazda, which appointed Redwood to launch a global magazine in 2007 in one of the biggest sector pitches ... 's Association of Publishing Agencies (APA) Customer Publishing Awards, it picked up awards for magazines ... be remiss not to mention the non-magazine work Redwood has picked up this year, in line with a sector ...

Soft-drink rivals fight over Santa

Coca-Cola claimed artist Haddon Sundblom created Santa's image for the brand; it debuted in a 1931 print ad in US titles including National Geographic. But US company White Rock said it used a fat, white-whiskered red- and white-clad Santa in newspaper and magazine ads as early as 1915. Larry Bodkin ...

Helpline

by a range of publications including Prima, Sainsbury's Magazine and Health & Fitness. PRESS PACK Q ...

Agency of the Year: Field Marketing Agency of the Year - Cosine

with foods and recipes featured in Sainsbury's Magazine, which is sold in supermarkets, and its 100-page ... . The magazine drives customers to try brands and at the same time provides the supermarket with advance warning ...

Agency of the Year: Market Research Agency of the Year - Flamingo International

than £1m, including Abbey and Emap's rock magazine Kerrang! Last year HPI conducted consumer ...

Media News brief: Football League hires Paul Ridley Limited

The Football League has hired Paul Ridley Limited to produce its weekly online magazine, League

Marketer's diary

. 17 December Time Person of the Year. US news magazine Time profiles the most influential figure ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.