31 Jan 2006
| by Mark Banham
News Magazines the magazine publishing arm of News International has appointed Carat to handle...News Magazines is set to launch as many as five titles over the coming year, including The Sunday Times Inside Out debuting on March 16, and Carat is expected to be appointed to handle the launch activity for all these titles.
The creative for the Love It! campaign will involve the strapline 'real ...
31 Jan 2006
| by Robin Parker
Children view advertising as an integral and expected part of the magazine reading experience...that parents approve of magazines more than other media for their educational and developmental value.
Children And Magazines: The Benefits of Advertising also highlights the importance that both parents and children place on the interactive element of magazines and the way that readers engage with characters ...
31 Jan 2006
| by by Staff
LONDON - News Magazines, the consumer publishing arm of News International, has appointed Euro RSCG...A TV ad campaign, which breaks this weekend, will run for three weeks across ITV, Channel 4, Five and the Sky network.
The work is intended to support the magazine's tagline, "Real life starts on a Tuesday". One ad shows people waiting at a bus stop, while a voiceover reveals that the "old lady ...
31 Jan 2006
| by by Darren Davidson
LONDON - TV Times, the IPC Media-owned TV listings magazine, is to increase its cover price by 5p
31 Jan 2006
| by by Sam Matthews
has overseen the magazine's centenary in 1997, launched the Country Life website and was named editor of the year by the British Society of Magazine Editors.
Aslet said: "Editing Country Life ...
role for design magazine Wallpaper.
If you have an opinion on this or any other issue raised ...
31 Jan 2006
| by Media Week
News International's News Magazines has raided rival publishers to make a string of second tier...They include Lucy Stephenson, She magazine's ad director, who takes up
the role of ad director. Stephenson will run the display, classified and inserts operations for
all magazines, reporting to News Magazines' commercial director Karl
Marsden, who joined recently from IPC Ignite! In other moves, Linda ...
31 Jan 2006
| by Sheelagh Doyle
The Independent is to publish a stand-alone "indie" music magazine to run alongside its regular...Published on newsprint and in conjunction with the Association of
Independent Music, which represent 900 smaller record labels, the
24-page magazine will initially be a one-off, but bosses ...
of the newspaper
package, additional copies of the magazine will be available through
independent record shops ...
31 Jan 2006
| by Mark Banham
News Magazines, the magazine publishing arm of News International, has appointed Carat to handle...News Magazines is set to launch as many as five titles over the coming
year, including The Sunday Times Inside Out which debuts on March 16.
Carat is expected to be appointed to handle the launch activity for all
these titles. The creative for the Love It! campaign will involve the strapline "real ...
31 Jan 2006
| by Media Week
Eve magazine has partnered with Whatcar.com to provide a motoring website dedicated exclusively....com and reviews written by women. The magazine sees evecars.com's primary audience as ABC1 women aged 25
to 50 ...
31 Jan 2006
| by Sheelagh Doyle
Associated Newspapers will launch a fresh assault on the women's magazine market in March...You will sell on news-stands in the London region with a cover price of
£1 on Tuesdays from 7 March and a circulation of around 50,000.
The move is aimed at drawing new readers into the Mail on Sunday by
sampling You. The magazine will still be distributed free with the MoS and is being
revamped ...