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Biggest brands: Top 100 advertisers 2008

magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...

Coty substitutes Zinedine Zidane for Chelsea's Cech

Former World Player of the Year and FIFA World Cup Winner Zidane had been the face of Active Skincare since 2005, when he appeared in a series of global advertising campaigns across men's lifestyle and entertainment magazines. Cech, 26, arrived at Stamford Bridge in the summer of 2004 from French club Rennes ...

Dreams to sponsor Celebrity Big Brother

on 2 January. Channel 4 is understood to have approached Heat magazine and 118 118 as potential ...

Digital & Direct: Direct choice - Rapha

I've seen it launch, build and grow its brand almost entirely through direct marketing, online and offline. Today Rapha publishes books, Rouler magazine, runs events and gives its name to a pro cycling team. But at the core is its clothes range. Here the Autumn/Winter collection is presented in its ...

RBS to increase magazine spend

magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300 ... management at RBS, said the magazine is a central plank of the group's marketing strategy as a key way ... the 'Best financial magazine of the year' at the APA Effectiveness Awards last week. ...

Army Recruiting hires Colin Cook as marketing director

the Army's magazines. Cook has worked as the Scottish National Health Service's deputy director ...

John Lewis in customer magazine overhaul

LONDON - John Lewis is to overhaul its customer magazine activity and launch a branded magazine...Insiders say the move is part of a 'rationalisation' process at the retailer, and will spell the end of its Source magazine brand. John Brown currently publishes the title for John Lewis' direct-selling business, Greenbee, which sells home, insurance and travel products. Source, which is expected ...

Media Road Test: Lonely Planet magazine

The backpacker's trusty companion is now a glossy magazine, but it must convince some sceptical ... . - What's in it for readers? The title aims to be more than a travel magazine, offering readers ... pull-out-and-keep mini-guides. - What's in it for advertisers? Lonely Planet magazine's target ...

Media brief: Evening Standard makes ES available online

The Evening Standard is to make its magazine title, ES, available online. The magazine includes

Media brief: Jamie Oliver launches self-titled mag

Jamie Oliver is launching a self-titled magazine. Jamie Magazine hits shelves on Thursday

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