30 Sep 2008
| by Steve Barrett
Magazines are no different and the PPA has designated this week as Magazine Week. The weeks ...
on the unique selling points of a medium that, as a magazine editor, are obviously close to my heart. Magazines ...
to mark the week by shining the spotlight on the seven ages of the magazine reader in this week's feature ...
30 Sep 2008
| by Tom de Castella
Despite increasing competition, UK magazine publishers continue to offer a vast array of print...of the internet and free editions, and the magazine market is no exception. The August ABC results were viewed ...
, the teen market. Justin Barns, media director at Carat, says: "Magazines are still a very important part ...
. "The Holy Grail for a media buyer is a magazine with responsive readers that knows its audience ...
30 Sep 2008
| by Dan Leahul
ranked by Marketing magazine in 2007. The firm recently developed a website for Hallmark, and has ...
for three digital design awards, the Dadi's, which will be hosted by Drum magazine in Leeds in October. ...
30 Sep 2008
| by Alison Donnelly
Fakt joins several other Polish-owned media groups in operation here, such as Fortis Media, which runs newspapers, magazines, a TV channel, websites and events, that have realised the potential ...
groups who run their own magazines, websites and radio stations. Axel Springer, which owns Fakt, confirms ...
30 Sep 2008
| by Staff
in Beijing. Q overhauls Q magazine is to unveil a relaunch with its November issue. AC/DC frontman Angus ...
30 Sep 2008
| by Staff
LONDON - Which?, the product-comparison company and consumer magazine, is to undertake a national
30 Sep 2008
| by John Reynolds
, is resurfacing at the media consultancy that launched Mike Soutar's free men's weekly magazine ShortList....in the near future. Rich believes Crash Test Media's expertise in magazines and advertising gives it a ...
" to Crash Test Media, which is working on a number of consumer magazine and online projects. ...
30 Sep 2008
| by Staff
Carnival Group Cruises, WPP Group, TNS, Mindshare, Q magazine, Bauer Media, Gruner + Jahr, Pearl...with the agency's ongoing global restructure announced earlier this year. MAGAZINES - Q gets a makeover Q magazine is to relaunch with its November issue, as publisher Bauer Media looks to arrest a sharp ...
30 Sep 2008
| by Media Week
by the magazine auditing body, ABC, which, in the men's market, only allows ShortList and Sport Standard Certificates of Distribution, whereas paid-for magazines are awarded Certificates of Circulation. This crucial ...
30 Sep 2008
| by Staff
Magazines prove desirable, but still face the age-old question...Given the number of titles in the latest ABC top 50 consumer magazines table that target the lucrative older generation - Reader's Digest and Saga, to name two - while some younger markets tanked - men ...
with the statement "I cannot resist buying magazines", generally as age increases desire falls. The bond between a ...