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Magazines offer real engagement in a harsh world

Magazines are no different and the PPA has designated this week as Magazine Week. The weeks ... on the unique selling points of a medium that, as a magazine editor, are obviously close to my heart. Magazines ... to mark the week by shining the spotlight on the seven ages of the magazine reader in this week's feature ...

The seven ages of magazine readers

Despite increasing competition, UK magazine publishers continue to offer a vast array of print...of the internet and free editions, and the magazine market is no exception. The August ABC results were viewed ... , the teen market. Justin Barns, media director at Carat, says: "Magazines are still a very important part ... . "The Holy Grail for a media buyer is a magazine with responsive readers that knows its audience ...

Asda launches kids health and nutrition website

ranked by Marketing magazine in 2007. The firm recently developed a website for Hallmark, and has ... for three digital design awards, the Dadi's, which will be hosted by Drum magazine in Leeds in October. ...

UK media owners ignore the lucrative Polish audience

Fakt joins several other Polish-owned media groups in operation here, such as Fortis Media, which runs newspapers, magazines, a TV channel, websites and events, that have realised the potential ... groups who run their own magazines, websites and radio stations. Axel Springer, which owns Fakt, confirms ...

The week in Marketing: 1 October 2008

in Beijing. Q overhauls Q magazine is to unveil a relaunch with its November issue. AC/DC frontman Angus ...

Which? targets younger readers

LONDON - Which?, the product-comparison company and consumer magazine, is to undertake a national

Crash Test role for Rich

, is resurfacing at the media consultancy that launched Mike Soutar's free men's weekly magazine ShortList....in the near future. Rich believes Crash Test Media's expertise in magazines and advertising gives it a ... " to Crash Test Media, which is working on a number of consumer magazine and online projects. ...

Planet Media - A speed-read guide to the major developments of the week

Carnival Group Cruises, WPP Group, TNS, Mindshare, Q magazine, Bauer Media, Gruner + Jahr, Pearl...with the agency's ongoing global restructure announced earlier this year. MAGAZINES - Q gets a makeover Q magazine is to relaunch with its November issue, as publisher Bauer Media looks to arrest a sharp ...

Inbox - 30 September 2008

by the magazine auditing body, ABC, which, in the men's market, only allows ShortList and Sport Standard Certificates of Distribution, whereas paid-for magazines are awarded Certificates of Circulation. This crucial ...

Media Mix - Age of Magazines

Magazines prove desirable, but still face the age-old question...Given the number of titles in the latest ABC top 50 consumer magazines table that target the lucrative older generation - Reader's Digest and Saga, to name two - while some younger markets tanked - men ... with the statement "I cannot resist buying magazines", generally as age increases desire falls. The bond between a ...

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