to remove filtersCampaign promotion - Integration essays - Introduction
03 Dec 2009
LONDON - Campaign magazine gathered top ad industry executives to discuss integration.
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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
suit first appeared in magazines in 1931 and the latest versions are still among the favourites ...
Le Monde 'bring the world into focus' by Publicis Conseil
17 Nov 2009
Publicis Conseil has unveiled a new provocative TV spot to promote Le Monde magazine....The tagline: "Bring the world into focus" aims to demonstrate that the magazine looks to represent all its readers varied and diverse opinions and interests within its pages. ...
eBay 'come to think of it' by Goodby, Silverstein & Partners
04 Nov 2009
The work is supported by magazine executions, digital vignettes and three rich media executions focusing on eBay s core categories, including clothes, home garden and tech products. Video 1: snowboard Video 2: thought Video 3: vest Video 4: little black dress Video 4: camera Video 5 ...
Mobile market's quiet brand breaks global ad drive
25 Oct 2009 | by Daniel Farey-Jones
awards from UK tech magazines Stuff and T3. The company only launched its own brand three years ago ...
Video: Sven Goran Eriksson shows emotion in Kleenex ad
16 Oct 2009 | by Amy Golding
teaser video for the campaign. Read next week's Marketing magazine for more details. ...
Katie Price admits 'I've gone nuts' in Rapier YouTube film
13 Oct 2009 | by Matt Williams
about the recent rumours regarding her mental health, during the filming of a new ad for Heat magazine.
Watch Macmillan Cancer Support's ad for its new phone service
07 Oct 2009 | by Staff
with the slogan Good Day?' and Bad Day?' will appear in national newspapers and consumer magazines with on ...
Pink Ribbon Magazine '2 Vriendinnen (2 Girlfriends)' by Grey Amsterdam
28 Sep 2009
Chris Palmer has directed this new spot for Pink Ribbon Magazine, a magazine committed to the fight
APG Creative Strategy Awards - The Economist 'let your mind wander' by AMV BBDO
08 Sep 2009
successful business model for more than 20 years: the magazine sells ad space at a premium because of its ... the print or online edition, occasionally buying the magazine at the full cover price. We had identified ... revenue. - As magazines at newsstands were sold at full retail price vs. heavily discounted subscriptions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
