to remove filtersDare: Lessons from the Fat Duck
03 Dec 2010 | by Nick Emmel, Dare
, Apple iAds, iPad magazine advertising and the rest are our media gadgets of choice. We all want to hoard ...
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Butlin's launches campaign to target busy mums
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Mother, features a 30 and 40-second TV ad that will run across national television, supported by online activity and print ads placed in women s magazines. The ad shows Ludo the Dino, a fluffy green dinosaur, having fun with children and sharing experiences at Butlin ...
PPA launches Future of Publishing resource
02 Dec 2010 | by Katherine Levy
The Periodical Publishers Association has gathered insight from magazine chiefs in a collection.... Answering a question on the impact of digital media on magazines, Charlotte Stockting said: "I don t see either tablets or iPhones or any other smartphones being an alternative to magazines yet. Not until ... the threat of digital media, magazines are "an efficient format which allows depth and I think ...
Ad watchdog bans Reebok's bum-toning trainer ads
01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The TV and magazine campaign received two complaints that the ads were misleading and unsubstantiated. The TV ad shows women walking, dancing, jumping, standing and spinning around while wearing ... legs and better bum with every step." The accompanying magazine ad shows an outline of a woman ...
Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
Our second trends report, Swarming in the Statusphere, is out today. In it, we highlight 50 key trends that show how the online and offline worlds are coming together in one big network fusion - we're calling 2011 the year of the network. Fitting, then, that we are using an offline magazine article ...
Iceland 'moulin blanche' by Beta
09 Nov 2010
in the ad appears in the Iceland Christmas magazine along with the brand s website and Facebook page. ...
Volkswagen unveils biggest cinema ad in six years
18 Oct 2010 | by Sara Kimberley
has partnered with film magazine, Little White Lies, film specialists elevenfiftyfive, and LoveFilm ...
Introducing the Future 5
23 Sep 2010
coverage in outlets such as Time Magazine, CNN, Forbes and the BBC. The small Scottish company had set ...
Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a
Grazia online TV goes live
17 Sep 2010 | by Katherine Levy
As first reported last week , the magazine brand has moved to extend itself into online TV. The five-minute footage contains a televised run-down of the 10 Hot Stories of the week. The round ... of the glossy magazine. The first episode includes behind the scenes footage from New York Fashion Week, a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
