to remove filtersBrave develops 3D Panasonic 'Padvertising'
14 Dec 2010 | by Ed Owen
magazine launched earlier this month. ...
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Haymarket wins London 2012 programme brief
23 Dec 2010 | by Arif Durrani
Haymarket Media Group, publisher of Four Four Two and magazines for the Football Association and Manchester United, is believed to have won the business following a pitch against at least five other media companies. The account includes the official programmes, which will include feature articles and previews ...
Starcom launches carbon emissions tracker for ad campaigns
07 Dec 2010 | by Katherine Levy
concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ... , magazine and newspaper media, to printers and publishers, logistics and transportation companies, and data ...
Top Gear unveils redesign in special awards issue
06 Dec 2010 | by Katherine Levy
Top Gear magazine has chosen to showcase a top-to-toe redesign in its 13th issue of the year...previously edited IPC s NME magazine for seven years. A spokeswoman for BBC Magazines said Turner had "a lot to say in the redesign". Turner said: "Why change Top Gear magazine? Because we knew we could ... 'll be developing the magazine in the UK and internationally in 2011." The BBC Magazines spokeswoman also said ...
Ford, Lexus, American Express and Kronenbourg support Virgin's Project
01 Dec 2010 | by John Reynolds
Sir Richard Branson has launched Project, a male monthly lifestyle magazine specifically...The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express ... at Virgin Group, first told me she had agreed to sponsor an iPad-only magazine idea from one of our young ...
Monocle launches winter paper Monocle Alpino
30 Nov 2010 | by Katherine Levy
Monocle, the global business and lifestyle magazine, is launching a 72-page, colour, one...According to the publisher, Monocle Alpino will be concerned with "everything at 1,500m up". The launch comes after the magazine, which is masterminded by its founder and editor-in-chief Tyler Br l , launched a summer publication this year called Monocle Mediterraneo. Monocle Alpino will be available ...
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...
Newsweek and Daily Beast merger to go ahead
12 Nov 2010 | by Gordon MacMillan
was previously behind the launch of The Week and Maxim magazines as president of Dennis Publishing's US business ... the newspaper in Evelyn Waugh's Scoop, with the 77-year-old magazine. The deal is the latest move in a bumpy ... Beast and Newsweek magazine finally took place with a coffee-mug toast between all parties, in a ...
Desmond to launch dedicated ecommerce site
10 Nov 2010 | by John Reynolds
The website, www.offeraday.co.uk, is expected to launch this month and will be a standalone entity detached from Northern Shell s newspaper, magazine and television brands. The website will work ... include the Daily and Sunday Express, Channel 5, and magazine titles such as OK!, Star and New. ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
