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Butlin's launches campaign to target busy mums

The campaign, created by Mother, features a 30 and 40-second TV ad that will run across national television, supported by online activity and print ads placed in women s magazines. The ad shows Ludo the Dino, a fluffy green dinosaur, having fun with children and sharing experiences at Butlin ...

For Goodness Shakes launches £1m push

's Health magazine and other sports and fitness titles such as What Mountain Bike? and Cycling Plus ... activity through branded events and magazine promotions. Most consumer samples will include coupons ...

Noelle McElhatton appointed editor of Marketing

in books, at Random House, editing sports titles. She moved into magazines in the early 1990s, as reporter, then deputy editor of Research magazine. She moved to Haymarket in 2000 as contributing editor ...

Top media brands of the year 2010

a tough year for publishers, but the sister title of men's free magazine, Shortlist, has been a big ... beautifully crafted magazines of the year. Completely London launched in late 2009 into a tough housing market. The magazine has succeeded, though, and came into its own this year with a mixture of stellar ...

Harrods to showcase Lexus hybrid

sponsored Virgin's new iPad Project magazine . Harrods launched the Sun newspaper's perfume, Buzz ...

Customer Publishing Agency of the Year: Fitzgerald Shurey Tarbuck

. The agency now sells more than 5m magazines a year on the newsstand, making it a phenomenal business success ... won 110 awards and the agency shows no sign of slowing down. As its creation of magazine Waitrose ... prowess on emerging platforms with the launch of digital magazine Sky Magazine Live. The agency has also ...

Digital Agency of the Year: Dare

gaming magazines and blogs. At the peak of the activity, 47% of visitors to Thehumanavatar.com voted ...

VO5 to partner FHM in 'blokes' strategy shift

It will embark on the strategy with a six-figure sponsorship of FHM magazine's '100 Sexiest Women in the World' poll, now in its 17th year, through its VO5 Extreme Style range of hair-styling products. This is the haircare brand's first marketing activity since it was announced in September that FMCG company Unilever ...

Gareth Jones leaves Marketing

Marketing editor Gareth Jones is leaving the magazine at the end of the year to become brand

Helen Edwards on Branding: Snakes and Ladders

happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...

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