to remove filtersHelen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...
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Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
and chairman of the UK's largest private magazine business, a former deputy prime minister, in the grip...and diverse operation. Haymarket publishes business, customer and consumer magazine brands from ... for consumer magazines in the UK tumbled 20%, and business to business titles a teeth-rattling 34% last year ... supplement in Marketing. The shakeout has continued this year, with the sale of AV Magazine, Independent ...
NY media columnist Wolff to lead Adweek Media Group
04 Oct 2010 | by Staff
named as editorial director of the Adweek Media Group stable of industry magazines....of trade magazines. E5 Global recently hired Janice Min, the former editor of celebrity magazine US Weekly ... struggled in recent years, as have B2B magazines on both sides of the Atlantic, although according to a ...
Which? illustrates testing rigour with dirty dog ad
21 Sep 2010 | by Daniel Farey-Jones
MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a
How the blogs beat The Hollywood Reporter
13 Sep 2010 | by Staff
and become a weekly magazine as disappearing advertisers and loss of status in an industry that is dominated
Marketing joins forces with Brand Learning Academy to offer practical workshops
07 Sep 2010 | by Staff
Marketing magazine has teamed up with Brand Learning Academy to launch skills workshops
BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
and national newspapers, magazines television. However, according to the information provided ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Doing the business
23 Jun 2010 | by Suzy Bashford
their audiences. As the APA attests, there has been an increase in organisations using customer magazines to reach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
