08 Dec 2010
| by Maisie McCabe
It will embark on the strategy with a six-figure sponsorship of FHM magazine's '100 Sexiest Women in the World' poll, now in its 17th year, through its VO5 Extreme Style range of hair-styling products.
This is the haircare brand's first marketing activity since it was announced in September that FMCG company Unilever ...
29 Nov 2010
| by Daniel Farey-Jones
The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...
12 Oct 2010
| by Katherine Levy
.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...
15 Sep 2010
| by Jane Bainbridge
on their appearance, according to Mintel. For this demographic, men's magazines and a wide range of male ...
10 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
brand, EA Sports , as reported in Marketing Magazine.
Intimately Beckham Yours is the fifth fragrance ...
10 Sep 2010
| by Staff
Langmead is leaving the men's upmarket monthly magazine after three and a half years to join Net ...
08 Sep 2010
| by Jeremy Lee
into a zeitgeist that venerated Loaded magazine as its scripture and required its followers to cover ...
17 Aug 2010
| by Katherine Levy
. This year, Fortune magazine named L Oreal as the only French company to be rated in its top 50 list ...
04 Aug 2010
| by Daniel Farey-Jones
Nature's Menu offers a range of high-quality petfood free from artificial colours, flavours and preservatives and includes a mix of meat, vegetables, and rice. The company sells directly to consumers through its website, as well as through pet retailers. It has previously used press ads in magazines aimed ...
28 Jul 2010
| by Jennifer Whitehead
P G announced its deal with the International Olympic Committee today (28 July), becoming the 11th global sponsor for London 2012, as revealed by Marketing magazine . The International Olympic Committee is still hoping to sign a 12th sponsor.
The consumer giant, owner of brands including Ariel ...