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VO5 to partner FHM in 'blokes' strategy shift

It will embark on the strategy with a six-figure sponsorship of FHM magazine's '100 Sexiest Women in the World' poll, now in its 17th year, through its VO5 Extreme Style range of hair-styling products. This is the haircare brand's first marketing activity since it was announced in September that FMCG company Unilever ...

Kleenex ads to feature Linford's tiny packet

The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...

UK adspend returns to double digit growth

.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...

Sector Insight: Men's grooming

on their appearance, according to Mintel. For this demographic, men's magazines and a wide range of male ...

Beckhams get intimate in ad for perfume launch

brand, EA Sports , as reported in Marketing Magazine. Intimately Beckham Yours is the fifth fragrance ...

Trading Places: This week's people moves in advertising, marketing and media

Langmead is leaving the men's upmarket monthly magazine after three and a half years to join Net ...

Brand Health Check: Lynx

into a zeitgeist that venerated Loaded magazine as its scripture and required its followers to cover ...

L'Oreal launches $50m media review in Australia

. This year, Fortune magazine named L Oreal as the only French company to be rated in its top 50 list ...

Petfood brand bids to raise profile

Nature's Menu offers a range of high-quality petfood free from artificial colours, flavours and preservatives and includes a mix of meat, vegetables, and rice. The company sells directly to consumers through its website, as well as through pet retailers. It has previously used press ads in magazines aimed ...

P&G agrees extended Olympic sponsorship

P G announced its deal with the International Olympic Committee today (28 July), becoming the 11th global sponsor for London 2012, as revealed by Marketing magazine . The International Olympic Committee is still hoping to sign a 12th sponsor. The consumer giant, owner of brands including Ariel ...

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