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Helen Edwards on Branding: Snakes and Ladders

happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...

Ad watchdog bans Reebok's bum-toning trainer ads

The TV and magazine campaign received two complaints that the ads were misleading and unsubstantiated. The TV ad shows women walking, dancing, jumping, standing and spinning around while wearing ... legs and better bum with every step." The accompanying magazine ad shows an outline of a woman ...

Monocle launches winter paper Monocle Alpino

Monocle, the global business and lifestyle magazine, is launching a 72-page, colour, one...According to the publisher, Monocle Alpino will be concerned with "everything at 1,500m up". The launch comes after the magazine, which is masterminded by its founder and editor-in-chief Tyler Br l , launched a summer publication this year called Monocle Mediterraneo. Monocle Alpino will be available ...

UK adspend returns to double digit growth

.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...

Mother beats Publicis to New Look account

, Ireland and France in April. The ads featured on small billboards and ran alongside a magazine campaign ...

Condé Nast suffers brunt of 2009 recession

publisher, which produces magazines Glamour, GQ and Tatler in addition to Vogue, generated revenues of 106 ... for continued growth." Cond Nast rival the National Magazine Company, publisher of Harper's Bazaar and Cosmopolitan magazines, returned to profit in 2009, despite revenue dropping 13.8% from the previous year ...

John Lewis catalogue backs fashion growth

was previously editor of the UK edition of monthly women's magazine Marie Claire. The launch issue, out ...

The X Factor to launch online branded content shop

' TV series, X Magazine , published by Haymarket, was launched via an exclusive distribution deal ...

Stylist launches website with daily content

ShortList Media has unveiled a website for its weekly Stylist magazine, which features daily...of the printed magazine, which users could read by virtually turning the pages with a click of the mouse. The new website works as a separate online magazine, with re-edited content from the printed publication and additional regular updates. A digital replica of the magazine also remains accessible online, so readers can ...

AOL targets women with glossy magazine site

AOL UK has launched MyDaily, a fashion, lifestyle and opinion site aimed at "successful, stylish and discerning women."

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