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Helen Edwards on Branding: Snakes and Ladders

happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...

UK adspend returns to double digit growth

.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...

Trading Places: This week's people moves in advertising, marketing and media

from BBC Magazines, will report to We R Interactive's founder Tom Thirwall. ( Media Week ) IPC ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Reality's new dimension

increased footfall at its Sloane Square store in London by including AR in its magazine ads, directing ...

Marketing appoints new editor

Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left the magazine...Jones, who has been Marketing's acting editor since January, takes over the full role with immediate effect. Previously, Jones was editor of Haymarket's monthly digital magazine Revolution, which ... the magazine as digital editor in November 2006 before being promoted to the role of news editor in January ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

BrandZ top 100 brands by value 2010

and Bloomberg) Return to the main BrandZ feature from Marketing magazine ...

Helen Edwards joins Marketing

Marketing magazine's line-up of expert columnists.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.