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Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

23 Jan 1997 | by NEIL KENDLE

at launch and, if so, has this contributed to the current situation? An editor of a trade magazine ...

FOCUS: ADVERTORIALS; Securing write of way from editors

03 May 1996 | by NICK PURDOM

GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines...GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines ... as they are often labelled in the press, have been running in women s magazines and popular publications ... and trade magazines but publishers and editors tend to play down their importance. They re a very ...

 

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