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How digital can turn a great story into a super-franchise

31 May 2012

- with Puffle Launch, the first app from Club Penguin, as well as a Club Penguin magazine and books ... , children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

Things we like

31 May 2012

magazine publishing, and its latest offering for advertisers shows that it has both its editorial ...

All About ... The PPA conference

17 May 2012 | by Nick Batten

, publishers do not seem to have lost sight of the most important element of magazine publishing: content ... commercial and content. Ella Dolphin, the group publishing director of Hearst Magazines, and Luke Bozeat ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ...

Russell Davies: Small insights are at times more helpful than the big picture

17 May 2012 | by Russell Davies

Number Two: the editor of Technology Review has written an interesting mea culpa for magazine publishers ... magazine titles, is now giving up on fancy custom apps and is redesigning its content for HTML5. So you ...

One publishing chief who still believes in print

10 May 2012

He loves magazines but the boss of Hearst International, Duncan Edwards, says content is the real...working at Media Week, Edwards joined The National Magazine Company in 1989, where he saw the UK company grow from nine magazines in 2000 to 19 magazines and various supporting digital assets in 2009. Having witnessed some of the biggest changes in the magazine industry over the past ten years ...

Do media plans need mags?

10 May 2012

. "Publishing+" sums up the magazine medium's continuing (and very understandable) ontological insecurities ... recent report from ZenithOptimedia, which forecast that the consumer magazine medium would keep ... executive of M/SIX, Jessica Burley, who is the former managing director of Hearst Magazines' UK operations ...

Lifeline: Tatler

10 May 2012

its editor, Catherine Ostler, who arrived in 2009 from ES Magazine, there's a highly successful one-off - the magazine's bumper 300th-anniversary edition in October 2009. Surprisingly, Ostler decides to move ... intends to make the magazine more "frisky". "Imagine a diagram of two circles. One is glamorous, the other ...

Hotline: IPC Southbank appoints Quiet Storm

10 May 2012

IPC Southbank has appointed Quiet Storm to oversee the advertising account for Look magazine

Hotline: Future launches Cycling News HD

04 May 2012

Future has launched a weekly digital cycling magazine, Cycling News HD, through Apple's Newsstand.

Hotline: Bauer Media prepares to launch Wonderpedia

04 May 2012

Bauer Media is preparing to launch Wonderpedia, a monthly knowledge-based magazine offering a

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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