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Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

when Hello! magazine paid the couple 1.5m for the event's photo rights. The 24-year-old's wages ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

at Trader Media Group, which publishes a range of multi-platform magazine brands including Auto Trader ...

Women on top

11 May 2010 | by Nicola Clark

of a recent report, entitled '21st Century Woman' and published in Glamour magazine, suggest ... importance to traditional channels such as magazines. It would seem then that any brands targeting ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

it.' 'I like the idea of books and magazines but you'd get tired eyes with that screen. And anyway ... for subscriptions to magazines as part of it if they came in an overall package that included everything so I knew ...

Alan Mitchell on Branding: Source of Apple's success

14 Apr 2010 | by Alan Mitchell

held its breath before the iPad was announced,' BMW chief executive Norbert Reithofer told the magazine ...

Mark Ritson on Branding: A fond farewell

23 Mar 2010 | by Mark Ritson

Well, this is it. After eight years as your humble columnist I have decided to resign the post and head off into the great blue marketing yonder. I worked out over the weekend that I have written 250,000 words for this wonderful magazine over the years - that means I have matched James Joyce and his ...

Brand Health Check: Cosmopolitan

17 Mar 2010 | by Nicola Clark

the magazine to the forefront of popular culture and generating a massive scandal. Almost 40 years on, naked ... is the second-biggest women's magazine after Conde Nast's Glamour - posted a 4.5% year-on-year decline ... -off aimed at teenagers - CosmoGirl! - was axed in December 2008. Critics claim that the magazine ...

Change we can believe in?

16 Mar 2010 | by Gemma Charles

of that was to drive every angling magazine in the country out of business, you would have to question whether ...

BBC rivals start to circle

09 Mar 2010 | by John Reynolds

the BBC's web output, and the possible sale of its magazine unit. Many brands admitted they were keeping ... media brands, notably the prospect of household-name magazines such as Top Gear being put up for grabs ... 50% of speech during the daytime. BBC WORLDWIDE - Move away from publishing magazines in the UK ...

Jeremy Lee on Media: Unproven and unworkable

03 Mar 2010 | by Jeremy Lee

, Papadopoulos recommends that retailers should adopt a mandatory code that ensures that these magazines ... analysis, Papadopoulos would have noticed that the lads' magazine sector has been in a downward spiral ... the extent to which photographs in magazines that target teen and pre-teen audiences have been airbrushed ...

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