Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
, the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
dismissed complaints about a Yorkie print ad running in FHM magazine using the headline "Size matters". ...
How digital can turn a great story into a super-franchise
31 May 2012
- with Puffle Launch, the first app from Club Penguin, as well as a Club Penguin magazine and books ... , children solving puzzles in the magazine will earn coins that can be used to credit their online account ...
Things we like
31 May 2012
magazine publishing, and its latest offering for advertisers shows that it has both its editorial ...
Brand Manager of the Week: Andy Irving
30 May 2012
Magazine and pestered the editor until he took me on. What was your finest hour? Working ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
customer magazine for a DIY store. The latest piece is on how to erect and paint sheds and you are looking ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...
Marketing Magazine Mobile Beta
30 May 2012
Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
to magazine editors, writes Alan Mitchell....in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
thinking and ambitious and brave design the most. Noelle McElhatton, editor of Marketing magazine, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
