to remove filtersRyanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
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Air New Zealand gives consumers cashback for social media plugs
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Manchester office in March, following her company's loss of the regional sales contract for Bauer's magazines ...
Marketing magazine revamps with new design, a picture cover and refreshed content
11 Jan 2012 | by Staff
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...overdue, one that made the magazine's opinion more obvious and reflects the marketing discipline ... business focus. The print overhaul of Marketing comes ahead of the magazine s new website, due later ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
OUT OF ROYAL FAVOUR We've all been there: settled in, scrutinised the in-flight magazine ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
