Media Analysis: Runners head for the mainstream
08 Apr 2005
that running magazines, which have the potential to cross over to other sports markets, have a wide lifestyle...into jogging bottoms in their droves. Despite the recent demise of British Runner magazine, the market ... .' Practical advice Running magazines are practical and filled with information about how to train ... 's lifestyle magazines,' counters Nexus Communications MD Alan Twigg. 'A magazine has to hold onto its core ...



