Think BR: Facebook - Growing up is hard to do
06 Feb 2012 | by Bob Willott
to be interested? Doctors reading a medical magazine will be thinking about medicine at the time, so ...
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Youth and social media
04 May 2012 | by Sarah Gale
magazines, they also now have an expectation that they can access content whenever and wherever they want ...
Think BR: The role of branded content
17 Jan 2012 | by Matt Simpson
; and Pan American World Airways launched the first in-flight magazine in 1947. In this pre-digital world ... an in-flight magazine. But in the new digital world the opportunities for brands to use content ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
Think BR: The ultimate online shopping experience? It's just a few clicks away...
27 Sep 2011 | by Paul-Jervis Heath
teams operate in a similar way to magazine editors: recognising, surfacing and creating styles ...
Think BR: Real-time search will be back
22 Jul 2011 | by Andrew Girdwood
working for a single magazine site. With a bit of luck, the return of real-time search to Google ...
Think BR: Kicking the paid search habit
06 Jun 2011 | by Luke Aviet
Nicholas Coleridge, the managing director of Cond Nast once said that cover-mounts on magazines were the "crack-cocaine" of the magazine industry. However, this was not just some glib statement conceived by an old-school wordsmith to grab headlines. It was an insightful observation by a perceptive ...
More magazine to let Facebook fans co-create issue
31 May 2011 | by Daniel Farey-Jones
. The magazine's Facebook fanbase , dubbed "Moreos", recently passed 100,000 users. Fans will be consulted ... into the office and work directly on pages with the More team. Chantelle Horton, editor of the magazine, said ... produce More magazine over the last couple of years, with the entire team in two-way, real-time, 24 ...
Ebookers.com debuts on iPad
04 May 2011 | by Sarah Shearman
The free app, created by digital agency Fortune Cookie, aggregates content from the web for a user s chosen destination and displays it in a magazine format. This includes images, blog posts, tweets and hotel information from ebookers, which users can share through the app. Earlier this year, ebookers ...
Think BR: Is the web banner art?
04 Apr 2011 | by Jack Wallington
has frequently adorned the walls of acclaimed art galleries, lined pages of books, magazines and even ... poster and in a magazine, do people think branding magically stops at a computer screen. The answer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
