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Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...

Air New Zealand gives consumers cashback for social media plugs

18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Shop Direct in push to link print to digital marketing

03 Apr 2012 | by Matthew Chapman

reality into magazines to drive cross-platform engagement....The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... -monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...

Revolution: May 2012 features list

26 Mar 2012 | by Kim Benjamin

? For further information please contact: Kim Benjamin revolution.magazine@haymarket.com ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

Yahoo sues Facebook in first social media patent case

13 Mar 2012 | by Sarah Shearman

's Marketing magazine for an analysis on the ongoing patent wars. Follow Sarah Shearman on Twitter ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

08 Mar 2012 | by Kim Benjamin

The award recognises the role played by individual brand marketers to evolve digital marketing within their organisations. The shortlist below was chosen by journalists on Revolution and its parent title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ...

Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... , and certainly appears to vindicate our decision to publish four of our magazines Wired, GQ, Vanity Fair ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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