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Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief. The seven episodes feature Longchamp's new collection of bags, and do ...

BMW launches Olympics iPad magazine

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...The free interactive magazine app, created by Partners Andrews Aldridge, features a range ... editor of the magazine, also features in a video, having a conversation over lunch with javelin thrower Steve Backley. The digital magazine opens with time-lapse photography of a sunset over the Olympic ...

Topman 'Generation' by M&C Saatchi

Topman has launched an online cross platform magazine called Topman Generation, by M&C Saatchi...The magazine can be viewed on the web, tablets and smartphones, and was edited by the former Dazed Digital arts and culture editor, John-Paul Pryor. The film editor was Simon Jablonski and the music editor ... social media, regardless of the patform on which the magazine is being read. Topman Generation includes ...

Andrew Walmsley on Digital: Still playing discount chicken

it for information on goods and services, substantially more than trust magazines and double the level for TV ...

It's not just Waitrose getting clever with data

On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...

Wilkinson Sword backs Movember for third time

The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity. Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales ...

Elle magazine creates app and campaign for Nokia 700

Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone..., acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ... available on the Ovi store for other Nokia handset customers to download. Elle magazine's own dedicated ...

The Big Tablet Debate: The panel

the running of Cond Nast s leading magazines in the UK, including Vogue, House Garden, Brides, Tatler ...

Think BR: The ultimate online shopping experience? It's just a few clicks away...

teams operate in a similar way to magazine editors: recognising, surfacing and creating styles ...

Mail Connected to run Suzuki cross-platform campaign

will feature "reader appraisals" of the car brand running across Weekend magazine and Mail Online.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.