Polo Ralph Lauren launches UK ecommerce site
14 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
. The website will also have links to RL magazine, the luxury-lifestyle quarterly and RL TV, which shows videos ...
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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...
Asos backs Cancer Research sunburn initiative
21 Jul 2010 | by John Reynolds
life." Bauer Media will promote the initiative through its magazine titles Heat and More!, and its ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Sony to launch interactive TV show for gamers through Playstation
15 Feb 2010 | by Anne Cassidy
and previews from the team behind the Official PlayStation Magazine, produced by Future Publishing ...
Online reviews key to purchase decisions
27 Oct 2009 | by Staff
A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...
iPhone snatches coolest brand title from Aston Martin
28 Sep 2009 | by James Quilter
and Vogue, which took the title for top radio and TV station, and magazine respectively. Google's YouTube ...
Beyonce stars in ad for Nintendo's 'Rhythm Heaven'
26 Mar 2009 | by Staff
and praises 'Rhythm Heaven'. In a recent interview with American magazine Entertainment Weekly, Beyonce ...
Designer boutique Coco Ribbon goes into administration
05 Mar 2009 | by Nadia Ghani
The west London store had recently publicised plans to expand into Russia. It had also reported a 60% growth in its online output and had been nominated by fashion industry magazine Drapers for a best independent online retailer award. However, Alison Chow, founder of Coco Ribbon, said online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
