reality into magazines to drive cross-platform engagement....The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... -monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...
Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...
Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...
A few months ago, Groupon was the poster child for the digital age, heralded by Forbes magazine as the ' fastest-growing company in the history of capitalism'. This February, though, in its first quarterly report since its oversubscribed IPO, it shocked the markets with a $42.7m loss . The irony ...
'll be doing outdoor, TV, newspapers, magazines, Facebook, Twitter. Some of that will be in partnership ...
The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...
like on tablets are linear magazine reads. 11. In other news, Facebook is the CIA's most ...
it for information on goods and services, substantially more than trust magazines and double the level for TV ...
On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
teams operate in a similar way to magazine editors: recognising, surfacing and creating styles ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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