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Nicola Green: Ringing the changes

publishing director of the Luxury Group at Hearst Magazines UK, recognises: 'Nicola has always been able ... Metropolitan after reading an interview about a PR professional in a magazine. 'I think the magazine ...

Jamie Oliver regrets £15,000 Heinz Baked Beans deal

from the menu at Fifteen. According to an interview with the Evening Standard's ES magazine, Oliver ...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

-added services. Site characteristics The site will syndicate content from consumer magazines ...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

-added services. Site characteristics The site will syndicate content from consumer magazines ...

PERSPECTIVE: Time to break down the barriers between creatives and media

time for a similar focus from newspapers and magazines. It s time, too, for creative agencies ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

feature coverage for 2000, in late September the PR team arranged for 20 female lifestyle magazine ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

for the Marketing Top 150. His argument is that he cannot provide the magazine with information he doesn t also ...

Briefs

different images. Front magazine is to be redesigned and published in a wide A4-sized format from ...

Sega gearing up for the final fight: Sega’s Dreamcast is set to launch in Europe with cutting-edge technology and a pounds 60m marketing drive. Is it enough to dent Sony’s brand dominance, asks Fran Littlewood?

magazine MCV. Which is why Sega is putting all it can into making Dreamcast a hit. Nick ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

. This takes experienced people who can handle more than a discussion about the virtues of one magazine ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.