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STOP PRESS: Wright and Larkspur win Ubi Soft work

on three children s titles, targeting parental magazines and highlighting the educational benefits...French software company Ubi Soft Entertainment has appointed the Wright Partnership and Larkspur to handle consumer PR for five CD-ROM titles launching in the autumn. The Wright Partnership will work on three children s titles, targeting parental magazines and highlighting the educational benefits ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.