CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark
02 Nov 2011 | by Simon S Kershaw
-Cola s magazine ads. Up to that point, Santa s demeanour, shape and costume had varied as much ...
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
(as recorded in the store s own magazine) and bring back avant-garde ads with a single ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
Think BR: CRM and a sledgehammered Lamborghini
01 Jun 2011 | by David Rolfe
, customer magazines - all can keep the excitement alive. A luxury brand s biggest sales tool is a happy ...
Google launches Think Quarterly business magazine
24 Mar 2011 | by Katherine Levy
Google has launched a print and online magazine "that brings together some of the world's leading
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
the departure of Carlina Anderson . Additionally, Rob Biagioni joins as ad director across Sense magazine ... the group's classified division. ( Media Week ) Frontline Limited , the magazine distribution company ... ) Ian Smith , chief executive of Reed Elsevier , publisher of magazines including New Scientist ...
PSP Rare to create Royal Society anniversary magazine
30 Sep 2009 | by Daniel Farey-Jones
LONDON - Customer publisher PSP Rare has won a commission to create a special magazine to celebrate...Hawking and Tim Berners-Lee. The current membership numbers 1,400. The magazine, due to go out to members ... milestone." Despite the downturn customer magazines are still being launched, with the latest examples ...
Reader's Digest US plans to file for bankruptcy
18 Aug 2009 | by Staff
magazine, is planning to file for Chapter 11 bankruptcy protection becoming the latest victim
Mercedes bets on Inc to secure E-class coverage
10 Aug 2009 | by Daniel Farey-Jones
the action and generate pieces to sell to newspapers, magazines and online publications. A six-minute video ... by the website for the UK's Car magazine and US website MotorTrends.com and a print feature was carried ...
Advertisers get online access to top-flight footballers
10 Aug 2009 | by Daniel Farey-Jones
lifestyle magazine , Rio, to a database of 500,000 recipients. In 2005 former England midfielder Jamie Redknapp and his wife Louise launched a bi-monthly print magazine called Icon. It was originally targeted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
