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The Year Ahead...

For Outdoor The Year Ahead For Magazines The Year Ahead For Newspapers The Year Ahead For Data ...

WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

Future targets Xbox mag subscribers with personalised ads

Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360...Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

Start small, aim big

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

The Economist hands direct marketing business to TCA

LONDON - The current affairs magazine The Economist has appointed The Communications Agency...with the magazine for more than 25 years, and last year launched a 70-second cinema ad highlighting the wide variety ...

Crisis calls integrated pitch

for Crisis. The pictures, which appeared in Hello! magazine, were taken by Jeff Hubbard, a cameraman who ...

Campaign magazine available in e-mag format

LONDON - Due to the ongoing postal dispute, Campaign is making this week's edition available for free in e-mag format.

Advertising budgets slashed in favour of online

The survey, which questioned a panel of chief marketing officers worldwide, discovered that 71 per cent of marketing budgets have been reduced in 2009 compared with last year, with more than half cut by at least 20 per cent. Spending on TV, print, radio or magazines has been cut by 67 per cent of respondents ...

Steve Harrison - read the first extract from his new book

If you watch telly, read magazines, go online, listen to the radio or open your direct mail you'll know that 90% of marketing communications are self-indulgent, vague, dull, irrelevant wastes ... , you can buy a copy of the book here To read Steve Harrison's article in this week's magazine ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.