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Martini Rosato partners Toni&Guy

21 Jul 2009

ambassador Thandie Newton will appear in Toni&Guy magazine and on Toni&Guy.TV.

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

has a varied product range embracing magazines, DVDs and financial services. 'We still need volume ...

Digital & Direct: C&W hires MC&C to broaden reach

27 Jan 2009 | by Joe Thomas

C&W, which sells jewellery, accessories and collectables, with a core market of older women, plans to spend £10.6m on advertising in 2009, through direct mail, DRTV and mail-order catalogues. Press ads will appear in mid- and mass-market newspaper supplements and women's weekly magazines. MC&C has been ...

Digital & Direct: Direct choice - Rapha

09 Dec 2008 | by Neil Francis, Creative partner, Stephens Francis Whitson

I've seen it launch, build and grow its brand almost entirely through direct marketing, online and offline. Today Rapha publishes books, Rouler magazine, runs events and gives its name to a pro cycling team. But at the core is its clothes range. Here the Autumn/Winter collection is presented in its ...

RBS to increase magazine spend

02 Dec 2008 | by Nicola Clark

magazine Sense in an attempt to reach out to both NatWest and RBS customers seeking financial assistance...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300 ... management at RBS, said the magazine is a central plank of the group's marketing strategy as a key way ... the 'Best financial magazine of the year' at the APA Effectiveness Awards last week. ...

Boots hires LIDA to £15m CRM account

25 Nov 2008 | by Joe Thomas

Beauty Magazine and editorial content for Health and Parenting Club schemes through Redwood ...

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

by a press campaign targeting lifestyle magazines and quality national newspapers, plus online banners ...

Ladbrokes puts customer magazine on hold

04 Nov 2008 | by Alison Donnelly

LONDON - Ladbrokes has pulled the winter edition of its award-winning quarterly betting magazine...Ladbrokes is thought to be considering pulling the magazine as part of marketing cutbacks although the bookmaking firm said it was still reviewing it status and may yet decide to produce the magazine every six months. The Close Up magazine is mailed to 35,0000 of Ladbroke's best customers and was also available ...

New Jamie Oliver homewares line backed by direct campaign

04 Nov 2008 | by Joe Thomas

plans to launch a magazine, containing recipes and articles about his campaigns, before the end ...

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

Quiz BlackBerry has teamed up with music magazine NME to sponsor the NME Big Quiz in university towns ...

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