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Tesco Magazine launches one-off Dove Men + Care title

LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote...The 17-page magazine, the result of a deal with Dove owner Unilever, is entitled Man Alive and contains light-hearted features focusing on real men, rather than male celebrities. The mini magazine ... , to talk to them about what Dove Men stands for." Tesco magazine is distributed in more than 700 Tesco ...

Reader's Digest UK files for administration

of the publication in June last year. Reader's Digest was one of the UK's highest-selling magazines, with an average ... offices in 44 countries and publishes 92 magazines, including 50 editions of Reader's Digest. It also ...

Customer Publishing: Reaping big rewards from small print runs

Branded magazines constitute an influential marketing tool but are not solely the preserve of major...There's no doubt that a glossy, high-quality magazine bearing a brand's name can boost a consumer's interest in a product. That may be why some of the most widely distributed magazines in the UK ... magazines can be done without breaking the bank and those that take the leap tend to praise the added bond a ...

Asda overhauls online magazine

LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its...replicating the offline magazine, by primarily harnessing an online community environment. It is the first major re-development of the site since its launch April 2008. Asda's offline monthly magazine, created by Publicis Blueprint, has the largest circulation of retail magazines at over 2.5 million and through ...

Reader's Digest UK faces administration after pensions deal falls through

uses the magazine to help it sell books, CDs, DVDs and financial services, employs 135 people and has ... the pension issue the UK business is solvent". Reader's Digest is one of the UK's highest-selling magazines ...

BA targets rich customers with holidays magazine

LONDON - British Airways is launching a new luxury quarterly magazine dedicated to premium holidays...The new magazine, called The Collection, will be posted to 60,000 British Airways Executive Club ... , who also edits BA's Business Life title. The magazine will run features from experts in the leisure ... . The launch of the magazine will be supported by an email marketing campaign and promotion of special offers ...

BSkyB drops publications of Sky Sports and Sky Movies magazines

LONDON - BSkyB is set to cut the number of issues of its Sky Sports and Sky Movies magazines...The UK s most widely read movie magazine and most widely read sports publication (NRS estimates ... their subscriptions. Sky Sports Magazine will increase from 44 to 60 pages from its April issue and offer customers ... and poster will also feature regularly. The overhaul follows last month s revamp of Sky Magazine, which ...

Special Report, Direct Marketing: charting the route to integration

and online display ads as well as under-taking direct mail, door-drop and magazine insert activity. 'The ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

the departure of Carlina Anderson . Additionally, Rob Biagioni joins as ad director across Sense magazine ... the group's classified division. ( Media Week ) Frontline Limited , the magazine distribution company ... ) Ian Smith , chief executive of Reed Elsevier , publisher of magazines including New Scientist ...

Campaign magazine available in e-mag format

LONDON - Due to the ongoing postal dispute, Campaign is making this week's edition available for free in e-mag format.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.