CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
(as recorded in the store s own magazine) and bring back avant-garde ads with a single ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ... might be political magazines The New Statesman and Prospect , literary site The Browser , and ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
-monthly print magazine and developing more digital content to raise awareness of its lesser-known work...magazine will be made "more accessible and modern" when it is relaunched from the May edition ... for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
The Year Ahead...
12 Jan 2012
For Outdoor The Year Ahead For Magazines The Year Ahead For Newspapers The Year Ahead For Data ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...
CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark
02 Nov 2011 | by Simon S Kershaw
-Cola s magazine ads. Up to that point, Santa s demeanour, shape and costume had varied as much ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
Emap picks data specialist as chief executive
07 Sep 2011 | by Daniel Farey-Jones
magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...
Best Buy to launch customer magazine
11 Jul 2011 | by Oliver Luft
The electrical goods retailer Best Buy is to trial a free customer magazine called LoveTech...., is being produced by contract publishing firm August Media. The glossy handbag-sized magazine ... yet to decide on the frequency of the magazine, however the initial print run of the title is expected to run into the tens of thousands. The magazine will also be given away with The Daily Telegraph ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
