to remove filtersPROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Tesco Magazine launches one-off Dove Men + Care title
04 Mar 2010 | by Anne Cassidy
LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote...The 17-page magazine, the result of a deal with Dove owner Unilever, is entitled Man Alive and contains light-hearted features focusing on real men, rather than male celebrities. The mini magazine ... , to talk to them about what Dove Men stands for." Tesco magazine is distributed in more than 700 Tesco ...
Nectar introduces first TV ad in five years
10 Jun 2009 | by Joe Thomas
across a range of women's magazines and national press, appearing from 29 June. In March DIY chain ...
IKEA switches customer magazine from in-store to mail distribution
16 Apr 2009 | by Sarah Johnson
LONDON - IKEA will stop handing out its customer magazine IKEA Family Live in its stores...Normal 0 Publicom will now handle the magazines advertising and insert sales, taking over ... that the move to direct mail will increase the value of the magazine for advertisers. The magazine will launch ... publishes the magazine in 24 languages. IKEA is holding a global review of its media planning and buying ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
marketing investment is driving ordering activity, US magazine BtoB argues. As a result, direct mail ... is rejecting experienced candidates for non-revenue-generating processes, the magazine reports. www ...
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
Beauty Magazine and editorial content for Health and Parenting Club schemes through Redwood ...
New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
plans to launch a magazine, containing recipes and articles about his campaigns, before the end ...
Opinion: What techniques can brands use to reach a female audience?
24 Oct 2008 | by Becky McOwen-Wilson
searching through listings in newspapers and magazines for something suitable. Research was also conducted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
