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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Philips follows sexy toys with hair removal

22 Apr 2010 | by Joe Thomas

, Handbag and a selection of magazines. Data was collected through a sponsored online survey, enabling ...

Bathstore launches May sale with direct push

01 May 2009 | by Nikki Sandison

magazines. Press ads will run in the nationals, London Evening Standard, London Lite and thelondonpaper ...

IKEA switches customer magazine from in-store to mail distribution

16 Apr 2009 | by Sarah Johnson

LONDON - IKEA will stop handing out its customer magazine IKEA Family Live in its stores...Normal 0 Publicom will now handle the magazines advertising and insert sales, taking over ... that the move to direct mail will increase the value of the magazine for advertisers. The magazine will launch ... publishes the magazine in 24 languages. IKEA is holding a global review of its media planning and buying ...

WrapIt MD resurfaces with new online shopping venture

23 Mar 2009 | by Sarah Crawley-Boevey

Peter Gelardi, former managing director of the gift site which collapsed last August owing 7m, is behind Please Thankyou , a website which will sell discounted designer goods for home and garden. It also promises to keep cool people in the loop by publishing a twice-monthly magazine to help users know ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

09 Jan 2009 | by Noelle McElhatton

marketing investment is driving ordering activity, US magazine BtoB argues. As a result, direct mail ... is rejecting experienced candidates for non-revenue-generating processes, the magazine reports. www ...

Yell pulls out of door-drop market

22 Oct 2008 | by Miranda Fitzgerald

Yell had planned to produce 40m copies of the magazine to compete with the asrecommended brand, which distributes 53m copies of consumer titles annually. The Yell guide contains similar editorial ... . The magazine was launched in August and distributed to 1.5m households across the UK. After two pilot issues ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

20 Aug 2008 | by Staff

The work will be shown in an exhibition, 'Scirocco Studios', which opens in Glasgow on 21 August with a party hosted by Dazed Confused magazine. The exhibition will then tour Bristol, Manchester and London. Exhibitors include contemporary-furniture designer Philippe Malouin and brother double ...

Agencies line up for Which? ad account

10 Jul 2008 | by Kate Nettleton

, press and DM communications, promoting both its magazine and brand website which.co.uk, but the consumer ... reviewed in its magazine, such as TVs and blenders, accompanied by the Anvil Chorus from Verdi's La ...

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