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Think BR: CRM and a sledgehammered Lamborghini

01 Jun 2011 | by David Rolfe

, customer magazines - all can keep the excitement alive. A luxury brand s biggest sales tool is a happy ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

VW releases customer magazine on iPad

28 May 2010 | by Ben Bold

Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app

Mercedes bets on Inc to secure E-class coverage

10 Aug 2009 | by Daniel Farey-Jones

the action and generate pieces to sell to newspapers, magazines and online publications. A six-minute video ... by the website for the UK's Car magazine and US website MotorTrends.com and a print feature was carried ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

20 Aug 2008 | by Staff

The work will be shown in an exhibition, 'Scirocco Studios', which opens in Glasgow on 21 August with a party hosted by Dazed Confused magazine. The exhibition will then tour Bristol, Manchester and London. Exhibitors include contemporary-furniture designer Philippe Malouin and brother double ...

Conde Nast to launch Ferrari customer magazine

11 Mar 2008 | by Alex Donohue

LONDON - Conde Nast has reached an agreement with Ferrari to co-publish a quarterly magazine...with Conde Nast Customer Publishing and create a magazine specifically aimed at current Ferrari owners that will also appeal to upscale advertisers . The magazine, which is as yet untitled, will have an initial UK ... across from promotions director at Conde Nast to advertising director for the magazine. Albert Read ...

Ford assigns branded digital magazine to Dennis

26 Feb 2008 | by Nicola Clark

magazine through Dennis Publishing's customer publishing division....the same format as the publisher s digital consumer men s magazine, Monkey. The two companies have been ... . It will produce both digital and print magazines, and is being led by Tim Farthing, who was previously group ad ... magazine to target different markets. Ford already has a significant investment in customer publishing ...

BD-NTWK creates brochure for Peugeot 308 range

14 Feb 2008 | by Alex Donohue

The integrated agency has produced a customer brochure detailing the Peugeot 308 s safety and reliability in a magazine-style format. It will aim to promote the car s entire range, from the standard model, which will appeal to families, through to its premium model for young males. BD-NTWK said ...

Subaru launches customer magazine

21 Jan 2008 | by Jacquie Bowser

LONDON - Subaru UK has launched a quarterly magazine through customer magazine specialist Wordwide...The magazine has been titled Pleiades, which is the translation of the Japanese word Subaru ... the magazine after a competitive pitch. John Chadwick-Jones, managing director of Wordwide Communications, said: More and more companies in the automotive sector appreciate the benefits of a customer magazine ...

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