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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ... might be political magazines The New Statesman and Prospect , literary site The Browser , and ...

Love Home Swap to ramp up marketing and partner with Mumsnet

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

Review of the Year: Top 10 marketing moments of 2011

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Emap picks data specialist as chief executive

magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

Marketers prepare for impact of Bailey childhood report

of magazines and newspapers. - Banning the employment of children under 16 as brand ambassadors and in peer ... : Bailey Review Industry reaction Dominic McVey, Owner, Front magazine Covering up mags ... is a top-50 digital magazine on iTunes and meets all its family-friendly guidelines, so I don ...

Royal Mail to offer digital watermarking system

losses from 'access' activities last year - but the move has angered both the DM sector and magazine ...

Google launches Think Quarterly business magazine

Google has launched a print and online magazine "that brings together some of the world's leading

Reader's Digest UK launches direct marketing venture

The magazine publisher has launched the company to provide an end-to-end direct marketing solution for brands to promote their products. The new enterprise is headed by David Titmuss, chief executive of Reader's Digest and plans to recruit a new managing director. Direct Marketing Partners will have ...

APA SUMMIT: Wired journalist tips rise of real-time marketing

by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.

WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

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