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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

(as recorded in the store s own magazine) and bring back avant-garde ads with a single ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

It's not just Waitrose getting clever with data

27 Oct 2011 | by Daniel Farey-Jones

On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...

Best Buy to launch customer magazine

11 Jul 2011 | by Oliver Luft

The electrical goods retailer Best Buy is to trial a free customer magazine called LoveTech...., is being produced by contract publishing firm August Media. The glossy handbag-sized magazine ... yet to decide on the frequency of the magazine, however the initial print run of the title is expected to run into the tens of thousands. The magazine will also be given away with The Daily Telegraph ...

Marketers prepare for impact of Bailey childhood report

07 Jun 2011 | by Gemma Charles

of magazines and newspapers. - Banning the employment of children under 16 as brand ambassadors and in peer ... : Bailey Review Industry reaction Dominic McVey, Owner, Front magazine Covering up mags ... is a top-50 digital magazine on iTunes and meets all its family-friendly guidelines, so I don ...

John Lewis catalogue backs fashion growth

29 Sep 2010 | by Nicola Clark

was previously editor of the UK edition of monthly women's magazine Marie Claire. The launch issue, out ...

Sainsbury's re-launches customer title

02 Sep 2010 | by Alex Brownsell

Sainsbury's has relaunched its customer title, Sainsbury's Magazine, to give it a 'cleaner, more...Helena Lang. The monthly women s magazine, which has a readership of over 4pm, includes columnists such as celebrity chefs Jamie Oliver and Nigel Slater. "Our outstanding content is now mirrored in the magazine s design. We have the country s top chefs, food writers and stylists and we wanted the look of the magazine ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Customer Publishing: Reaping big rewards from small print runs

12 Feb 2010 | by David Benady

Branded magazines constitute an influential marketing tool but are not solely the preserve of major...There's no doubt that a glossy, high-quality magazine bearing a brand's name can boost a consumer's interest in a product. That may be why some of the most widely distributed magazines in the UK ... magazines can be done without breaking the bank and those that take the leap tend to praise the added bond a ...

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