Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
and online display ads as well as under-taking direct mail, door-drop and magazine insert activity. 'The ...
O2's business customer magazine gets overhaul
23 Jul 2009 | by Daniel Farey-Jones
LONDON - Customer and employee publishing agency Engage Group has relaunched O2's magazine...Normal 0 Engage restyled the content and design of the magazine, reduced the number of features and introduced columns by O2 staff. The O2 magazine was previously handled by direct agency ... business customers. "We want our magazine to connect them with the latest thinking and leading experts ...
New rules advocate opt-in for Bluetooth marketing to curb spam
12 Mar 2009 | by Noelle McElhatton
Magazine. "It is legal but some Bluetooth firms practice positive opt-in anyway. The DMA's suggestion ...
What's on TV launches mobile alert service
19 Feb 2009 | by Sarah Johnson
LONDON - What's on TV magazine has partnered with mobile entertainment specialist K2 Media...magazine content. The service will support the magazine's existing website. The mobile service will be promoted across publisher IPC's TV weekly magazines and websites. ...
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
09 Jan 2009 | by Noelle McElhatton
marketing investment is driving ordering activity, US magazine BtoB argues. As a result, direct mail ... is rejecting experienced candidates for non-revenue-generating processes, the magazine reports. www ...
TMW retains T-Mobile DRTV business
21 Aug 2008 | by Nikki Sandison
designing a website for 'Transmission' and 'Street Gigs', and the redesign of a business magazine ... such as press and magazines are saturated. "TMW have aided us to develop our DRTV strategy successfully and we ...
How not to overstep the mobile mark
29 May 2008
and magazines now actively encourage real-time feedback via text and, as a result, we have never have been more ...
Saatchis to oversee mobile shopping licences
16 Oct 2007 | by Nikki Sandison
snap up whatever they see in an ad, whether it s TV, in a newspaper or magazine, on a poster, in store ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
