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Shreddies and Cheerios fight croissants in breakfast ads

broke this week and is supported by press executions in national newspapers and women's magazines ...

Daring to be different is paying off for Southall

Justine Southall has done exactly the thing that most magazine publishers would run a mile from ... platforms," she says, spreading out several issues of the magazine on her office table. "I was confident ... Magazine Company brands Company, She and Zest and, latterly, of the global behemoth Cosmopolitan. So ...

Halifax scales back choir in home insurance spot

of 2011 in research conducted by Marketing magazine. Follow Sara Kimberley on Twitter ...

Sky Sports to unleash major campaign for new F1 channel

as footage from the GP2 and GP3 series. Interviews and a weekly magazine show will be available on the Sky ...

Bauer hires Gravity Road for Grazia's fashion film series

will tell the behind-the-scenes story of events at the magazine as it covers London Fashion Week. A full ... signed up as the sponsor of the series. Readers will be given a say in the magazine's editing via ... . Advertising activity includes digital outdoor, bus-sides and social media built around the magazine's "Have ...

A User-First Approach

to the magazine, I'd likely be a frequent visitor to Kerrang.com and possibly tune in to Kerrang! TV, as well ...

Ann Summers drives model vote with two-minute Towie ad

Summer CEO Jacqueline Gold, Look magazine fashion director Zoe Aird and ITV2 brand manager Rhonda Mangat ...

Back to basics

Magazine publishers teach us a few things about engagement: know your customers inside out, provide...for decades. As the current climate has painfully revealed, if a magazine doesn't know its readers ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

, except in their digital form. Magazines ok, again digital gives them an opportunity, iPad, tablet ...

First sex toy ad to run during daytime TV

run in Company, Cosmopolitan and Good Housekeeping magazines. Outdoor posters will run on the London ...

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