Smartphone advertising: form, functionality and brand
09 Jan 2012 | by Louise Brice
one of the best magazine inserts I have seen with the Xperia sized fold out included in Heat). HTC ...
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The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
his career selling space on computer magazines back in the late 80s and has worked ...
All about ... Digital radio
27 Oct 2011 | by Maisie McCabe
will run from early December and will span TV, radio, newspapers, magazines and online. As a collaborative ...
Xbox pushes driving game with world's 'most expensive car park'
12 Oct 2011 | by Matthew Chapman
marketing activity will include a front cover takeover of the Evo motoring magazine, which will feature ...
Brother UK takes products down Route 66
17 Aug 2011 | by Sarah Shearman
, Telegraph Magazine, Sunday Times Magazine, Daily Mail Weekend and BBC Gardeners World between August ...
Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
23 Jun 2011 | by Arif Durrani
's more powerful than the TV. It s more powerful than any magazine, all the magazines at once. "So what ... than a magazine. What does a full page ad mean that is still, it doesn t move." The singer ...
McCann and MRM panel discuss how technology is transforming creativity
23 Jun 2011 | by Sara Kimberley
that is moving people and communities forward and said the device is more powerful than TV and magazines, a ...
Brave develops 3D Panasonic 'Padvertising'
14 Dec 2010 | by Ed Owen
magazine launched earlier this month. ...
Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360...Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
