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How adland is turning campaigns into content

01 Mar 2012

projects. They have an impressive, fast-growing online magazine in Sabotage Times and a sister editorial ...

England Rugby stars to feature in 02 ad

24 Aug 2011 | by Oliver Luft

.co.uk and Sport magazine. Sally Cowdry, marketing and consumer director for O2, said: "'Get up for England ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

.8%, 11% and 9.5% growth respectively. Magazine advertising also increased by 3.7% for the first half ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Google 'to move away from' keyword search advertising

13 Aug 2009 | by Staff

A report in PC Advisor magazine today reported the comments of Nicholas Fox, the business product management director for Google AdWords, speaking at California s Search Engine Strategies conference. Fox was reported as saying that keyword searches are currently a "bit of a game" and that other ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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