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Sky profits up 18% despite ad revenue drop

to close its customer magazine, Sky Magazine. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Brands and content: what's the story?

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ... . These magazines are about values, passions and benefits, not products and services. IKEA has a catalogue to do ... portfolio alongside printed magazines, because they know that these channels are no longer mutually ...

Building a bridge between brands and consumers

. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ... target audience(s), we publish our content in various formats including digital and printed magazines ... , including printed magazines, a club website, outbound emails, and a members panel. Rebecca Hersey, editor ...

Focus on the message, whatever the medium

media and marketing. So, in addition to the existing magazines, catalogues and books, it has added: website production, mobile and tablet applications, animated digital magazines, viral, video, eRM, social ... magazine model is still included within the list of tools, but they surround these with more interactive ...

Storytelling still the key in a complicated world

's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ... and engage consumers across many other channels and platforms, is vital. From magazines and journals ... is a bright, modern publishing agency, staffed with teams of highly experienced customer magazine ...

Tailored content hits the target

-rich experience that led to a feature-based online magazine. Open-rates increased from 5% to 32% just by changing ...

News International turns to Facebook for Fabulous 'social media magazine'

media magazine" on Facebook for its Fabulous magazine....of the weekend print edition of the magazine, which appears inside The Sun every Saturday. News International ...

The great brand engagement myth

to the consumer,' notes Ben Hammersley, editor-at-large of Wired UK magazine. Yet the notion that consumers want ...

Subway's UK marketing chief on putting health and value at the heart of the brand

(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...

Trading places: this week's people moves

, the specialist magazine group, has hired Nick King from News International as digital commercial director ...

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