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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

The award recognises the role played by individual brand marketers to evolve digital marketing within their organisations. The shortlist below was chosen by journalists on Revolution and its parent title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ...

Review of the Year: Top 10 marketing moments of 2011

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Wilkinson Sword backs Movember for third time

The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity. Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales ...

Google hires P&G digital exec to drive YouTube sales

magazine . It is understood that Watson will be looking to bring greater TV ad investment to the video ...

P&G appoints new global digital marketing head

with a digital campaign and more recently (6 April) it launched a free monthly digital magazine . ...

P&G launches digital beauty magazine

Procter & Gamble has launched a free monthly digital magazine to drive up its online offering....registered on the P G site, www.supersavvyme.com . Beauty Recommended marks the first digital magazine ... to their views. The online magazine is edited by Annabel Jones, formerly the beauty editor at women's weekly magazine Grazia. It features beauty tips and editorial pieces centred on P G s beauty products ...

Old Spice targets Twitter generation

to GQ, he responds to the magazine's positive review of the Old Spice ads while wearing a tie ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.