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Voluntary Sector: Vegetarian Week campaign looks to 'rude' food

The organisation plans to challenge non-veggies to try vegetarianism with the strapline 'Can you keep it up all week?'. Photographs featuring vegetarian Phoenix Nights comedian David Spikey holding a courgette will be sent to men's magazines, while an online 'rude food' film, showing vegetables ...

Campaign: Celebrities add spark to sausage week - Consumer PR

fellow TV chef Lesley Walters fronted the regional roadshow. Consumer magazines, as well as national ...

London Fashion Week: Brands on the catwalk

in the newspaper and ES Magazine of the show. Fashion editor Laura Craik says: 'We are first with the news off ... magazine will be sponsoring a series of live fashion shows, and the Evening Standard will be inviting ... ? Emma Freemantle, assistant fashion director of the Mail on Sunday's You magazine, says she takes notice ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

newspaper and magazine journalists - divided into three groups. For five days, the first group ate ... of promotions with regional radio stations, newspapers and women's magazines, with a competition to win a year ...

World Beer Expo 2003 brief for MS&L

, will incorporate destination PR, targeting men's and women's lifestyle magazines, alongside travel publications ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.

magazines, but a creative approach was required to appeal to national print and broadcast media. Given just ...

Media Briefs: Shine to launch beauty awards

Attic Futura s Shine magazine is to launch its first beauty awards, with 15 categories...Attic Futura s Shine magazine is to launch its first beauty awards, with 15 categories such as Best Cosmetic Ad Campaign and Best Skin Moisturiser. The ceremony will be held on 8 November, with winners decided by readers and an expert panel. Launched in April 1999, Shine targets women ...

CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art

of the award ran alongside the main award and exhibition. Student magazines, web sites and radio ... No formal evaluation was conducted, but by gaining exposure in listings magazines and supplements the team ...

DIARY: Peretti’s de Rohan struts his stuff for Vinopolis

wound up being featured on the cover of last week s edition of Caterer and Hotelkeeper magazine. ...

CAMPAIGNS: Smokers given a sweet alternative - Public Awareness

magazine for National No Smoking Day 1998, but for 1999, it decided to go for an all-out sampling ... . Pieces have appeared in the Pink Paper, and Stop! (the magazine for people trying to quit smoking ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.