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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Tesco Magazine launches one-off Dove Men + Care title

04 Mar 2010 | by Anne Cassidy

LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote...The 17-page magazine, the result of a deal with Dove owner Unilever, is entitled Man Alive and contains light-hearted features focusing on real men, rather than male celebrities. The mini magazine ... , to talk to them about what Dove Men stands for." Tesco magazine is distributed in more than 700 Tesco ...

Nectar introduces first TV ad in five years

10 Jun 2009 | by Joe Thomas

across a range of women's magazines and national press, appearing from 29 June. In March DIY chain ...

IKEA switches customer magazine from in-store to mail distribution

16 Apr 2009 | by Sarah Johnson

LONDON - IKEA will stop handing out its customer magazine IKEA Family Live in its stores...Normal 0 Publicom will now handle the magazines advertising and insert sales, taking over ... that the move to direct mail will increase the value of the magazine for advertisers. The magazine will launch ... publishes the magazine in 24 languages. IKEA is holding a global review of its media planning and buying ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

09 Jan 2009 | by Noelle McElhatton

marketing investment is driving ordering activity, US magazine BtoB argues. As a result, direct mail ... is rejecting experienced candidates for non-revenue-generating processes, the magazine reports. www ...

Boots hires LIDA to £15m CRM account

25 Nov 2008 | by Joe Thomas

Beauty Magazine and editorial content for Health and Parenting Club schemes through Redwood ...

New Jamie Oliver homewares line backed by direct campaign

04 Nov 2008 | by Joe Thomas

plans to launch a magazine, containing recipes and articles about his campaigns, before the end ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

searching through listings in newspapers and magazines for something suitable. Research was also conducted ...

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