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Unilever to mark sustainability efforts through corporate campaign

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

efforts through its brands, as previously revealed in Marketing magazine.

L'Oréal anti-wrinkle cream ad thwarted by MP

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ...

Appointment to view: what does $9.3bn adspend buy you?

08 Aug 2011 | by Sarah Johnson

P G released its figures showing an increased ad spend of more than $700m year on year . As we run into 2011 it shows no signs of slowing down, being named the UK s biggest spender in this year's Top 100 Advertisers compiled by Marketing magazine. A look at P G's latest campaigns, with a few ...

L'Oréal cosmetics ads banned after MP complains

27 Jul 2011 | by Oliver Luft

Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...

Corsodyl prepares next wave of £7m 'gorgeous' campaign

11 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

The ads, created by Grey, breaks on 14 March and will run for five weeks across national and satellite TV channels. It will be supported by a two-week outdoor campaign and press ads run in pregnancy and women's interest magazines. Media is being handled by MediaCom. They form part of GlaxoSmithKline ...

Kleenex ads to feature Linford's tiny packet

29 Nov 2010 | by Daniel Farey-Jones

The former athlete, famous for the size of his "lunchbox" in his sprinting heyday and currently on TV in 'I'm A Celebrity, Get Me Out Of Here!', will help the tissue brand to shift its new Kleenex Pockets line for men. The ads have been created by Partners Andrews Aldridge and will run in magazines ...

Sector Insight: Men's grooming

15 Sep 2010 | by Jane Bainbridge

on their appearance, according to Mintel. For this demographic, men's magazines and a wide range of male ...

Beckhams get intimate in ad for perfume launch

10 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

brand, EA Sports , as reported in Marketing Magazine. Intimately Beckham Yours is the fifth fragrance ...

Petfood brand bids to raise profile

04 Aug 2010 | by Daniel Farey-Jones

Nature's Menu offers a range of high-quality petfood free from artificial colours, flavours and preservatives and includes a mix of meat, vegetables, and rice. The company sells directly to consumers through its website, as well as through pet retailers. It has previously used press ads in magazines aimed ...

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